The College Football Hall of Fame
Client: Student project for The College Football Hall of Fame
Team: Kelley Le, Courtney Dodd, Timothy Kelley
Role: User Experience Designer and Researcher
Tools: Adobe XD, Sketch, Invision
The Challenge: The College Football Hall of Fame(CFHOF) could use better engagement with the brand, increasing interest, awareness, memberships and ticket sales
The Problem: College football fans need a way to know what the CFHOF has to offer but there is no mobile application to connect the gap.
The Hypothesis: We believe that by creating an informative app for users, ticket sales will increase and users will understand what the CFHOF has to offer.
We planned for a two week design sprint and assigned roles to each team member
A little overview of our design process
Background research in the field
Attending the CFHOF as a guest gave us several insights into everything that it has to offer :
We kicked field goals
Observed attendees and noted their interactions
Spoke to a CFHOF team member
Interacted with the digital fan zone
Read about the Hall of Fame inductees to get a full understanding of the mission of the CFHOF
Our initial research lead us to the problem. Now we need to test it some more.
First, we sent out screener survey’s to find interview participants
Key insight: The most avid college football fans were barely interested in attending because of a lack of knowing what was inside
I conducted several interviews and received interesting feedback
Interviews were held in-person and over the phone based on what was most convenient for our participants.
The trends became clear through data synthesis
And we formed key insights.
Based on our research, two personas formed
Let’s focus on Jon for now.
As a team we time boxed a design studio session and then moved into wire frames
The ticket icon is in the upper right corner because that will engage fans more easily with the CFHOF and align with the business needs to increase engagement with ticket sales
Jon, the primary persona, is a student with a pain point related to high ticket prices. With an offering of a student discount, we can ensure to him that this experience will not go over his budget.
I tested our theory in Invision during Usability Testing
It solidified some features and also gave the design team some next iterations to make.
I synthesized the data to form key insights and communicated them to the design team
The team made iterations to better serve our user needs.
Iterations are also made with the business goals in mind.
Now with this app, users will know more about the CFHOF and the Hall will reap those benefits