The Homer Fund
Client: The Home Depot
Team: Meagan Figueroa, Sasha Fridy, Michael McFarlane
Role: User Experience Designer and Researcher
Tools: Sketch, Invision
ux consultation for the home depot
The Challenge: build an easy-to-use mobile application that associates’ can use to donate to The Homer Fund, the charitable organization that supports all associates of The Homer Depot. The goal of the app is to increase the SSC (Store Support Center-Atlanta corporate headquarters) associates’ engagement with-and donations to- The Homer Fund.
The Problem: Home Depot associates know about the Homer Fund but currently lack knowledge of where their donation is going, who they’re helping, and how to navigate the donation process.
The Solution: If we build a responsive Homer Fund website with highlighted results, stories and an easy donation process, we expect to see increased engagement and donations that are sustained throughout the year.
A three week design sprint
Let’s start with research
The language used on the current Homer Fund website was common and clear.
One section in the navigation lead to a page with a completely different look. Consistency was not maintained which can cause some confusion for users.
Competitive & Comparative Analysis
None of these charitable organizations have a mobile application
All of these websites, except The Homer Fund, are responsive
Usability testing with the current site
““There are a lot of words, I don’t know where to click.”
“Once you’ve decided to donate, it should be easy with simple steps. The information and inspiration to donate should have already happened.”
“The Facebook “F” in the logo really throws me off, they have a reputation for being insecure.”
We interviewed The Home Depot associates
to understand their current engagement with The Homer Fund
The data is revealing something interesting
His journey on the current Homer Fund website
Signs up to donate the minimum amount to the fund through auto enroll
Attends a fundraising event and enjoys himself
Can not figure out how to update his auto payment, abandons the process
Key Problems: Associates don’t see the impact of their donations, the donation process is complicated, the fundraising events are cash only, the website lacks visibility and is hard to navigate
Pivot, pivot, pivot
With new compelling evidence, we met with our client to recommend a new path- A RESPONSIVE WEBSITE
Made mid-fi wires
“The first thing listed is the amount they want you to give and anything lesser is not as important.”
“Wow, this is really nice! It is clearly laid out and I understand what I’m looking at.”
We had to remember the core values of The Home Depot
Every dollar is important!
Let’s make it easier and more clear for Stacey to create a fundraising event
Daniel can track his donations
New journey on the responsive site
He signs up for the minimum amount to donate
He attends a Homer Fund event and really enjoys the experience
He is able to use myWallet to donate with his phone
Goes to the website, navigates easily to increase his autopay to give more